NIL (Name, Image & Likeness)
The introduction of Name, Image, and Likeness (NIL) rights has marked a transformative era in college athletics, providing student-athletes with the ability to monetize their personal brands. This shift, initiated by the NCAA's policy change in 2021, allows athletes to engage in commercial activities such as endorsements, social media promotions, and personal appearances without jeopardizing their amateur status. Our agency is dedicated to guiding athletes through the complexities of NIL opportunities. We offer a range of services designed to maximize the potential of student-athletes in this new landscape: